Fabletics Aims to Maximize their Profits by Making Use of Their Physical Stores

Fabletics was founded by Kate Hudson and is an apparel store targeted towards girls and women. The company mainly offers athletic wear that is perfect for different athletic activities as well as for leisure. They also have a comprehensive collection of office dresses for those looking to make a statement. The company aims to provide comfortable, functional and affordable apparels to its customers. They offer a vast collection of sports tops, leggings, loungewear, undergarments, swimwear and dresses to their customers. Their subscription strategy allows them to maintain a large customer base without trying hard. For those who are busy with their hectic schedule find this subscription quite convenient.

 

Fabletics, formed in 2016, has managed to create massive brand awareness in a short period. The company has already begun to take on the biggest fish in the clothing retail business – Amazon. Also, it has outsmarted many other fashion brands with their fashionable and affordable fitness clothes. Kate Hudson understands the need for women to look good no matter what they might be doing. Whether it is going to the office or working out at a gym, they want to be at their best. The company offers flattering clothing options to its customers based on their preferences and their body type. All the clothes are tried and tested several times at their studio to ensure that they are fulfilling the needs of their customers.

 

One strategy that has not been tried by other apparel companies is the reverse showroom technique. Fabletics has taken advantage of the technique that is being appreciated by its customers. Their customers can go through their offerings online and then visit any of their physical stores to try them out to check if they are a good fit before purchasing them. While other giants like Amazon are shying away from the physical store, Fabletics is making itself more accessible and trying to offer a newer experience to their customers which are missing in online stores. Unlike popular belief, brick and mortar stores are here to stay and will account for up to 50% of market share in the clothing business by the year 2020. This is something that Kate wants to utilize in the coming years.

 

Kate Hudson already has plans to increase its physicals stores from 18 to 30 in the next two to three years. With its presence in seven countries – United States, Netherlands, Spain, Germany, the United Kingdom, France, and Canada, she aims to extend its business in many other countries.

Taking On The Titan: Fabletics Bid To Conquer Fashion E-Commerce

Amazon currently dominates the online fashion market. However, a new entrant, Fabletics is rising through the ranks and may soon usurp the tech giant if the current trends are anything to go by. Though it has existed for less than five years, Fabletics has taken the online audience by storm, raking in a massive $250 million worth of revenue within three years. The company uses subscription method, where clothes are sold to members.

 

In recent times a paradigm shift has rendered the competitive pricing and fine quality of high-end products insufficient to guarantee success. Instead, small details, such as customer care, after sale services and unique styles are becoming major prerequisites to the current clients. Fabletics have taken this it consideration, and have subsequently emulated other successful corporations by creating physical outlets in addition to online stores. Up to date, the establishment boasts of over a dozen shops across the nation.

 

Right from its inception, the primary objective of Fabletics was to redefine the expensive brands, to meet the rising demands of present-day consumers. By adopting a membership model, the business can provide each client with unique, individualized and quality services at a pocket-friendly price.

 

After realizing that most outlets have low conversion rates regarding the number of visitors who end up buying products, Fabletics came up with a new strategy. This invention, called ‘reverse showrooming,’ seeks to transform casual window shoppers into customers. This tactic has brought unprecedented success, with new subscriptions hitting record-breaking figures.

 

Additionally, Fabletics has incorporated cutting-edge data analytics to bolster its sales. The company analyses the tastes and preference of clients and then stocks the real shops with the apparels that are most sought after by the local population.

 

Customer Reviews

 

Human beings are diverse creatures; hence they tend to have different opinions. However, in the case of Fabletics, it seems as if there is unanimous agreement on the quality of their products and services, as a significant proportion of their consumers have expressed satisfaction in their services. In some cases, they have even gone on to recommend the company to their acquaintances.

 

Low prices without compromised quality are one feature that has won the hearts of many. Also, the company incorporates a variety of elegant styles, leaving prospective clients spoilt for choice. Furthermore, Fabletics has developed an interactive website, which is easy o navigate even for first-timers.

Overall, Fabletics has an excellent reputation among its clientele. Ii for this reason that the company will continue to record soaring sales.