Luiz Carlos Trabuco Cappi’s Journey Before Leading Banco Bradesco

The Chief Executive Officer of Banco Bradesco, Luiz Carlos Trabuco Cappi is one of the most notable and highly ranked bankers in Brazil. Although he has been able to amass such popularity and achieve all of this success, the journey to the top was not smooth. He went through numerous challenges but eventually, he rose to the occasion and got to where he is today.

Luiz Carlos Trabuco Cappi is an alumnus of the University of Sao Paulo. It was from there that he completed his undergraduate studies and earned a bachelors degree in Philosophy, Sciences, and Letters. He went ahead to join the Foundation School of Sociology and Politics in Sao Paulo to pursue a masters degree in Socio-Psychology. It was in 1969, that Luiz Trabuco Cappi started his professional practice, putting the skills he had learned into use in the corporate world.

Luiz Carlos Trabuco Cappi’s career began at Bradesco. He worked tirelessly and within no time he started rising up the ranks of the organization. At one point, he served at ArcelorMittal Brasil SA as a member of its Management Board. From 1984 to 1992, he worked at Banco Bradesco as Department Director.

Headquartered in Osasco, Sao Paulo, Brazil Banco Bradesco is banking and financial services company. It is currently ranked the second largest private bank in Brazil and one of the largest financial institutions in Latin America. With over 28 million customers and more coming in each and every day, Luiz Carlos Trabuco Cappi has a lot of work to do maintain the bank’s pride and reputation. This is especially important as he took over from Lazaro de Mello Brandao who served as the chairman before him. It will not be a smooth sailing as Lazaro de Mello Brandao is a household name in the banking sector and was popular after steering the bank to great success each year he held the position of president and chairman of the bank.

He went on to serve as the Managing Director and Vice President of the Bank from March 1999. From 2003, he served as the President and Director of Grupo Bradesco Seguros. It was in 2009, that Luiz Carlos Trabuco rose to the position of Chief Executive Officer of Banco Bradesco, a position he held until March this year. Furthermore, he also serves as the Director at Bradespar SA. In 2009 Luiz Carlos Trabuco Cappi also became the Director and Chairman of Odontoprev SA. In the same year, he worked at Banco Espirito Santo SA as a Non-Executive Director.

Other than the highlighted positions, Luiz Carlos Trabuco has served in numerous other positions both in Bradesco and outside. For instance, in 2010, he became a departmental manager in charge of the Loans and Finances department. He even worked at the Brazilian Association of Real Estate Credit and Savings Entities as the Chairman of its Board of Directors. Along with his career, Luiz Carlos Trabuco also worked at the National Association for Private Pension Plans as its President from 1994 to 2000.

As Luiz Carlos Trabuco Assumes Role As Chairman, What Comes Next For Bradesco?

It has recently been announced by Bradesco, one of the largest banks in Brazil, that major changes are coming to the company’s executive lineup. Luiz Carlos Trabuco, the currently acting CEO of the firm, will be stepping down from that role in order to assume the chairmanship of the company. He, in turn, will be replacing the outgoing chairman, Lazaro Brandao. Brandao, at 91 years old, is one of the oldest currently serving chairpersons in the world. He has been a pillar of the bank for the last 36 years, and his departure is making some stakeholders uncertain as to what the future of the company holds.

However, Brandao has been careful to emphatically reassure the shareholders of the bank that Luiz Carlos Trabuco is the man for the job as chairman. He has stated that he never even considered anyone else as a potential candidate to serve in his role, despite having the pick of the entire Brazilian executive class to do so.

Who will Trabuco pick as his own successor?

There is another pressing question on the minds of stakeholders. Who will Trabuco tap to be his successor as CEO? The job of replacing Trabuco falls on Trabuco himself. It is a choice that he has until March of 2018 to make. He has stated that he takes the task as CEO extremely seriously and will carefully consider all viable candidates within his purview.

There were initially rumors floating around that Trabuco was looking outside the firm, possibly even outside the country, for his replacement. This idea was given considerable credence by Trabuco’s own policies tending towards the strictly meritocratic over the years. He was also responsible for establishing a school for business executives as part of a quest to develop more executive leadership within the country of Brazil.

But Trabuco was quick to dispel these notions, stating that he would not be departing from company tradition in his promotion of the next CEO. This means that there are likely only seven truly viable candidates for the post. These are the current junior executives of the bank.

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Many people close to the process say that, while all of these current vice presidents may be theoretically qualified, there are really only two who appear to stand a good chance of being promoted.

The first is Alexandre Gluher. He is the 58 year old chief risk officer for the bank, who has spent nearly his entire career with the firm. He has considerable seniority over the other candidates and has racked up an impressive track record, including valuating and assessing the risk of all the assets of HSBC Brazil, which was acquired by Bradesco in 2015.

But those who know Trabuco say that Gluher is unlikely to hold great luster in the eyes of the current CEO. Trabuco has stated outright that he is far less concerned with traditional, soft metrics in choosing people for managerial roles. Things such as seniority, credentials or references are said to hold little weight with Trabuco, who has become somewhat famous within the firm for promoting on a strictly meritocratic basis according to banco.bradesco. While this style of promotion has proven bad for old-fashioned company men, it has been a great morale booster among the brighter and more productive employees, exactly how Trabuco would have it.

The second candidate, is Mauricio Minas. He is a 57 year old technology officer for the firm and oversaw the integration of all of HSBC Brazil’s tech assets as well as playing a key role in the development of the Next online banking platform. Those within the firm say that Minas’ impressive track record and Trabuco’s enthusiasm for technology make Minas an almost sure pick.

Learn more about Luiz Carlos Trabuco: https://www.reuters.com/article/banco-bradesco-ceo/brazils-bradesco-to-choose-new-ceo-among-internal-candidates-ceo-trabuco-says-idUSL2N1MM0ZP