Roc Nation and TIDAL Chief Operating Officer, Desiree Perez, was recently named by Billboard Magazine one of their Digital Power Players of 2017. The news should not come as a surprise to many as Perez has been a fixture in the music industry since she took the rein of Jay-Z’s Roc Nation in 2009. She has helped negotiate a number of deals for Roc Nation, and is considered by many as one of the fiercest negotiators in the business.
Des, as she is called by many, has over 20 years of experience in operating entertainment venues in New York City and owner of SC Enterprises. She is known to be a masterful numbers person and is a part of the infamous Hova Circle of Influence. She was currently named by Jay-Z as the COO of TIDAL, Roc Nation’s music streaming service. Des went right to work, securing a deal with cell phone service provider, Sprint. The deal was for 33 percent of Tidal in exchange for $200 million. The real sweet part of the deal for TIDAL is that it now has access to potentially 45 million Sprint subscribers This deal could pay in spades for TIDAL.
Des Perez is perhaps known best for her negotiation skills. Her most well-known deals include the Samsung deal with pop star Rihanna and Beyoncé Knowles’ Foundation Stadium deal. Known as being ruthless at the negotiation table, Desiree Perez is one of the most important people in Jay-Z’s circle. A trusted friend and business partner of the music mogul for over 20 years, Des Perez will likely remain a powerful figure in the entertainment and music industries for years to come.