When the Huffington Post recently published an article talking about all the things Fabletics had done in the past, Kate Hudson knew she was responsible for some of it. She had helped build the brand to the point where it’s at today and she made sure it continued to thrive. While Kate Hudson was using her celebrity status to help build Fabletics, she knew she could make a difference in the lives of other people. She was especially interested in showing women they could have a better life and feel better about themselves as long as they found the clothes that made them feel great.
Now that Fabletics is one of the top retailers and is competing for the top spot in Internet clothing shopping, they are giving away some of their secrets. They have relied heavily on the crowd mentality that other people take advantage of. Fabletics knew what it would take to make sure they could offer different things to people who were around the country. The brand knew it would take a lot of work but they also knew the work would be worth it for them when they came to this point in their career.
Out of everything Fabletics has done, perhaps offering Kate Hudson as their brand ambassador was a great move. She is not only a celebrity who has the power to influence people but she is also a celebrity who most women feel they can relate to. There are several things she has done that people feel comfortable with and they are able to feel like they are just like her. Kate Hudson feels the same way and enjoys identifying with other women who are looking for the clothes they can use to feel like they have some sense of empowerment in their lives.
As Fabletics has gotten bigger and better, publications like The Huffington Post have taken notice to what they are doing. The publication even published information on what the company has done and how they have done it. They are letting people know about the way to win a crowd over and it’s actually a really simple concept. When people are able to make a difference in their lives, they can simply use the power of others to do it. If the crowd is doing it, most people will choose to follow along and get the most out of the things they have to offer.
Even when some things start to change, Fabletics has always made their way through the business side of doing business. They know it is important to try their best at selling clothes and doing so is what has given them the excellent opportunities they have had. Since they first started, using things like personal stylists and the quiz at the beginning has set them apart from other retailers. Their unique identity has allowed them to grow as a business and has given them a chance to truly make a difference in the retail and clothing community.