Luiz Carlos Trabuco has accumulated a vast range of business knowledge and experience during his working career at Bradesco. They are one of Brazil’s largest, private banks and Trabuco is their gifted CEO who has led them through difficult times and the booming good times as well. Beginning in 2009 when he was appointed as their CEO, he has provided a steady, talented hand to guide them along the road of growth and prosperity.
One stunning example of his leadership and abilities is the acquisition of the Brazilian branch of HSBC for US $ 5.2 billion. This dramatic move by Trabuco, as he is known in the business, gave a renewed impetus for Bradesco to compete for the top spot in the private, Brazilian banking sector. This had a tremendous impact on Bradesco’s operations and was the equivalent of six years worth of organic growth. The positive fallout continued for Bradesco as Trabuco was named as the Entrepreneur of the Year by DINHEIRO as a result of this blockbuster deal.
Luiz Carlos Trabuco entered life in 1951 in the town of Marília. The founding of Bradesco occurred here and Trabuco would also briefly serve here in his hometown branch. Trabuco earned his educational credentials at the University of São Paulo, where he graduated from the Faculty of Philosophy, Science, and Letters. This is an unconventional path for someone who’s risen so far in the banking world. Despite this unusual course, Trabuco displays great financial acumen and has a tremendous range of experience with Bradesco.
Trabuco began his career with Bradesco in 1969 as a clerk at his hometown branch. After a couple of years, he departed for São Paulo, where he’s been growing in his abilities ever since. He has served in many different divisions at Bradesco including notable stints with Marketing, Insurance, Private Pensions, and he also developed a company university for employees marked with special business aptitude.
The time that Trabuco spent in Marketing is a good example of his innovative mindset. He initiated a new program for Bradesco which allowed for the first time media publicity. By opening up this avenue of public discourse, Trabuco has raised the profile of Bradesco and also made them more transparent.
Luiz Carlos Trabuco also made his mark in an even more significant way when leading the Insurance arm of Bradesco. Twice he was named as the Insurance Personality of the Year and under his tutelage, the division prospered substantially and accrued a significant portion of the bottom line performance. This tenure, which lasted from 2003-2009 was instrumental for him when upper management considered who the next CEO would be.
When Trabuco assumed the mantle of leadership as Bradesco’s CEO, the world was gripped by recession and the world of finance, in particular, was hard struck. He successfully guided Bradesco through the lean times with a steady hand of leadership that made later successes possible. When the time was right, Trabuco shocked the world with the HSBC acquisition that put Bradesco back in the running as the leading, private bank.
Another positive change instituted by Luiz Carlos Trabuco was the establishment of a company university which would help develop the next generation for high-level executive leadership opportunities. Trabuco, in consultation with other top leaders at Bradesco, helped determine qualified candidates who had great potential for banking.
Trabuco, in keeping with his balanced personality, is no practitioner of ostentation. He dresses in understated, conservative fashion and avoids flashy, over-the-top displays of wealth and privilege. He is happily married with three children and has also been mentioned for the prestigious post of Finance Minister. However, his heart is with Bradesco and he has eschewed any speculations that he would undertake such a job.
Learn more about Luiz Carlos Trabuco: http://www1.folha.uol.com.br/mercado/2015/08/1666207-para-presidente-do-bradesco-crise-e-grave-e-solucao-exige-grandeza.shtml