Amazon currently dominates the online fashion market. However, a new entrant, Fabletics is rising through the ranks and may soon usurp the tech giant if the current trends are anything to go by. Though it has existed for less than five years, Fabletics has taken the online audience by storm, raking in a massive $250 million worth of revenue within three years. The company uses subscription method, where clothes are sold to members.
In recent times a paradigm shift has rendered the competitive pricing and fine quality of high-end products insufficient to guarantee success. Instead, small details, such as customer care, after sale services and unique styles are becoming major prerequisites to the current clients. Fabletics have taken this it consideration, and have subsequently emulated other successful corporations by creating physical outlets in addition to online stores. Up to date, the establishment boasts of over a dozen shops across the nation.
Right from its inception, the primary objective of Fabletics was to redefine the expensive brands, to meet the rising demands of present-day consumers. By adopting a membership model, the business can provide each client with unique, individualized and quality services at a pocket-friendly price.
After realizing that most outlets have low conversion rates regarding the number of visitors who end up buying products, Fabletics came up with a new strategy. This invention, called ‘reverse showrooming,’ seeks to transform casual window shoppers into customers. This tactic has brought unprecedented success, with new subscriptions hitting record-breaking figures.
Additionally, Fabletics has incorporated cutting-edge data analytics to bolster its sales. The company analyses the tastes and preference of clients and then stocks the real shops with the apparels that are most sought after by the local population.
Human beings are diverse creatures; hence they tend to have different opinions. However, in the case of Fabletics, it seems as if there is unanimous agreement on the quality of their products and services, as a significant proportion of their consumers have expressed satisfaction in their services. In some cases, they have even gone on to recommend the company to their acquaintances.
Low prices without compromised quality are one feature that has won the hearts of many. Also, the company incorporates a variety of elegant styles, leaving prospective clients spoilt for choice. Furthermore, Fabletics has developed an interactive website, which is easy o navigate even for first-timers.
Overall, Fabletics has an excellent reputation among its clientele. Ii for this reason that the company will continue to record soaring sales.